Guides › Requirements

BIMI: show your logo in Gmail and Apple Mail

BIMI shows your brand logo next to messages in supporting inboxes (Gmail, Yahoo, Apple Mail). Requirements:

1. DMARC at enforcement: p=quarantine (with pct=100) or p=reject
2. A square logo in SVG Tiny Portable/Secure format
3. For Gmail and Apple: a Verified Mark Certificate (VMC, needs a registered trademark) or a Common Mark Certificate (CMC). These certificates cost money from authorities such as DigiCert or Entrust.

default._bimi.example.com  TXT  v=BIMI1; l=https://example.com/logo.svg; a=https://example.com/vmc.pem

Get DMARC to enforcement first. BIMI without it does nothing.

Related